Trefecta’s aim is to create the game, instead of changing it and with their modelrange Trefecta succeeded in developing a new category high performance e-bikes combining power, function and design. Off-course a unique product needs a unique strategy.

That’s why they asked The Branding Boutique to assist them introducing the new Trefecta RDR speed pedelec, a more affordable version of the famous Trefecta DRT Pro race pedelec. The Trefecta RDR is the ultimate hybrid for those who search for superior off-road capabilities and are in search for the perfect solution to commute around the city fast and in style.

The challenge for us was in developing a crowdfunding campaign that promotes but above all, sell the first bikes of this luxury brand purely online. We set-up a strategy to launch the (pre-order) campaign, were responsible for directing and producing the videos and photos, developed a public relations strategy and used an intensive email and social media campaign targetting audiences worldwide.