Burning waste results in combustion residue referred to as incinerator bottom ash (slags from incinerator waste). NRC Non-Ferro Recovery Company specializes in the environmentally friendly recycling of these slags. NRC Non-Ferro Recovery Company uses its own specially developed separation techniques to successfully extract ferrous and non-ferrous metals from waste residue for reuse. These separation systems use the latest technology to extract ferrous and non-ferrous metals from slags. The Phairon mobile separation machines, developed and built by NRC in-house, separate nonferrous metals as efficiently as possible into various fractions down to 0.125 mm.

By using the Brand Key model we have mapped out the core of the different companies in a number of intensive sessions. The result has laid the foundation for a renewal of the brand identity but also for the strategy and market approach.