The Dutch Wavemakers program builds a community of young water & energy ambassadors with a range of partners. These ambassadors – the Dutch and international Wavemakers – are specially trained water sport talents and students who study water and energy-related topics at Dutch institutes for higher education.

They are especially capable of reaching a new generation and making them enthusiastic for topics and questions in the area of water and energy, both in the Netherlands and abroad. Surrounding their activities, new networks emerge. Businesses, governments and sports related organizations work together to elevate and share water awareness and knowledge on water management and environment.

As an interim member of the core team, our focus was on developing a clear public relations policy and marketing strategy to bring the Dutch Wavemakers program to the attention of policymakers and reaching a new young generation and making them enthusiastic for water and energy students -related topics, both in the Netherlands and abroad.