Creating a brand is great. But clearly understanding why it will bring value to your business? That is the secret weapon of a successful strategy.

1) Branding helps people identify and recognize your products and organization

A brand is more than just a name, a logo design or a catchy tagline – it is everything that encompasses your organization and helps to set you apart from others.

Think of a brand like a person, each individual has their own personality, way of dressing, communicating, their own values, friends, characteristics and story to tell. It is this that makes up who we are and it is also these characteristics which make a brand.

2) It’s what makes your company different from the competition

People don’t tend to have relationships with products, they’re loyalty and commitment is to the brand. If no branding were applied to the product of bottled water, consumers would buy just water and any water, it didn’t matter which as they all look the same.

But with branding you make your product different, so people can relate to it. The promises you have made to them trough your packaging have resonated with this consumer and they have chosen you. Brands provide consumers with reasons to choose their products or services. A company that communicates a clear brand promise and actually constantly delivers this promise over time, will probably build a solid number loyal customers.

3) Branding helps you connect with customers emotionally

Building a brand helps you to create trust with your target market, it helps to create brand loyalty, so these customers continue to keep coming back.

4) Branding is the best strategy to attract top quality talent

Employer branding is used to attract quality talent to your company and help retain your top existing employees. It helps your audience understand the “why I should work for you” in a way that showcases your organization as a great place to work.

5) It helps you build trust with many different stakeholders

Branding strategies are not only created to increase the number of customers of an organization or to attract top quality talent. Branding helps companies shape their company’s reputation and attract a variety of stakeholders: customers and employees, but also investors, business partners, providers, governments, opinion leaders, purchasers and licensees, etc.

6) It allows you to be clear with your organization’s strategy and stay focused

If you have employees who really understand and believe in what they doing and why they’re doing it, their drive will come through to your customers. This is why it is important to have a clear brand strategy and provide every people working for your company with structured and detailed brand guidelines, that will reflect the brand’s purpose, values, strategy and communication codes.

7) Building your brand helps you grow your business

Branding is more than just a marketing term. Branding for companies has grown in importance over the years and for some it is now even included on the balance sheet. Companies now look to buy or invest in other companies not for the raw materials or employees but for the value of the brand. As Steve Forbes, American Publishing Executive said: “Your brand is the single most important investment you can make in your business”.

How do you deal with it?

Branding is more than a design on a product, a logo or tagline. It is about all of these things and more, experience, promises, philosophy and culture. It is all of the characteristics of what makes your brand, your brand. Going back to the human example, every individual is different, unique and has something different to offer. It is this difference that sets us apart, how this is portrayed and marketed is what makes companies unique and even leaders in their industry.

Are you ready to move to the next level?

We are dedicated to upgrading your company’s brand performance to the next level both internally and in-house and within your market sectors externally, based on a shared philosophy of improvement. Every company’s brand is unique and personal. A signature representing their business, values, beliefs and practices to their customers, competitors, suppliers and business relations. A confirmation to the world beyond the office walls of what they promise to deliver. A benchmark against which they will be measured. Ensuring a brand is delivered in the most appropriate and efficient manner, to the correct target market using the most effective channels and methods is key to the successful continuing growth and development of a company’s brand.

Interested in what we can do for your brand? Contact us at margreet@thebrandingboutique.nl or +31 6 204 86 86 3.